Coppi e Bartali
Ludwig Von 88 - Louisont Bobet forever
Marco Pantani:e adesso pedala
2. Sky 要在 Blanco 車隊隊衣上買下廣告空間
Sky 資深營銷經理表示：Nothing has been signed but there is a discussion. The jersey was blank and we were looking for more exposure. Rabo wasn’t using the space and was more than willing it sell it at a reduced cost. There won’t be any confusion, simply a marginal gain in our awareness and recall scores. Sky is and remains Sky. We’re just capitalizing on a marketing opportunity.
但這樣會不會造成WorldTour 場上出現困擾？
UCI 發言人Enrico Fibiani 表示：We’re pretty busy with all the lawsuits from Kimmage and Katusha right now. But we have a junior paralegal going through the laws. We might just have to let it slide.
Q 半仙不得不佩服Sky 的手法...
要是闖關成功了，想想看，peloton 裡有1/10(約莫18 員) 身上印Sky！！
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